Content marketing may seem like it's only relevant to big companies or organisations that occupy a far influence. Be that as it may, that's not the case. Content marketing is an effective plan of action all the more when it comes to local businesses. Assuming that you own a local business, it may be even much simpler to create content aimed at your industry in your location than it would when it comes to a large business that has to use broader content ideas to reach out to potential clients. You understand who exactly your clients are. Let's look at ways in which content marketing can really help your local business and plan how you can attack it...

Looking to grow your network with LinkedIn? Anyone who's serious about building a network of business contacts uses LinkedIn. Here's some suggestions on using LinkedIn to grow your business and reach...

Although we all know what is “content” and what is “marketing”, there has been some confusion as to what is content marketing. To put it simply, it is valuable content (in its many forms) that is designed to drive customer action. To get a deeper understanding let’s get some facts straight.

Marketing Automation (MA) refers to software that automates and measures marketing tasks. The goal behind it is to, help organisations market themselves effectively on multiple online channels.

Seriously who doesn't like a good old coupon? Or coming home with a new purchase that was 50% off it’s original asking price? Short answer; not everyone. Thanks to the likes of certain brands such as, Loui Vuitton and Chanel, who go on sale every blue moon - to never at all. Some consumers have been led to believe that this is what distinguishes a good and high quality brand, from the cheap and irreplaceable ones. But this isn’t just about these high end fashion houses. Small and independently run shops and businesses, are slowly taking to this notion. So, is this risky business or is this business savvy...