Using Bounce technology is the best choice of software to track your Advertising Channels. Multi channel advertising is become more and more popular, and for good reason. The question, when using different campaigns, is how can you effectively track your advertising channels? Call tracking is necessary if you want to know what your best advertisement campaigns are, for incoming calls. While we all have the best intentions of asking callers where they had seen our ads.... most of us don't bother to ask. We either forget to ask, or maybe we are to excited for the call, or maybe sometimes feel like we might irritate the caller. And when we do ask, does the caller always give a the answer you were looking for? Do they even remember what advertisment was the one that prompted them to make that call?

Does this scenario sound familiar? You want to get in touch with a business but all the representative’s are,“busy taking other calls right now.” Then when you're busy doing the things you need to do, you get a cold call at the most inconvenient time, from a sales rep that can’t quite interpret the tone of your voice, suggesting to call back at another time. It’s unfortunate for some businesses that cold calling has been given a bad rap and people have taken warmly, to do-not-call registries. Truth is, it can be just as uncomfortable for the person receiving the cold call, as it is for the person making the call to their leads. Surely there’s a more convenient way, that would be beneficial for both business and consumer? Well, there is.

To begin, let’s clear one thing up. Your “Contact Us” page isn’t a call-to-action. It simply provides the information required for a potential client to contact your business. Even if you've dazzled your visitor enough, to make them navigate all the way to your Contact page, what’s there to stop them from exiting your website? Have you left them with a call-to-action or a call-to-contemplate? So let's look at "how to create call to actions"...