How to impress your website visitors

Looking for ways to impress your website visitors? Of course, you are. Yes, there are many fancy widgets and plugins you can integrate into your website. But today, we thought we’d keep it nice and simple. Here are some simple; yet effective key points, that will leave your website visitors impressed!

 

Stunning Visuals

A picture is worth a thousand words. This popular English idiom originated long before the first computer but it’s meaning holds the same truth in relation to websites. Including images on your website is essential in creating a complete user experience. Your images should be relevant, eye-catching and preferably original. According to Adobe, 38% of visitors will stop engaging with a website if the content/layout is unattractive. Ask your designer what can be done to freshen up your website images. If you can make time to speak with your designer, ask them to show you some animated GIF’s as an option. These are graphic images on a web page that move (thus appearing like an animation). A great way to add some dynamics to your website.

 

Captivating Web Copy

Firstly, let’s clear the confusion between web copy and web content up. Web copy refers to the “core” text of your website. This includes your Homepage, About Us page, Services etc. Web Content however, can be anything from images and videos to blog posts (yes, what you’re reading now is classified as web content) Your web copy has to be equally as engaging as your visuals for visitors to want to stay on your website. According to KoMarketing, once visitors are on a company’s homepage 52% of those visitors will want to see the company’s “About Us” information. How much effect have you out into yours?

 

Loading time

Slow loading times can be a real killer for website visitors. According to Adobe, 39% of people will stop engaging with a website if an image won’t load. Can we really blame them? A high percentage of website visitors multi-browse. They open a handful of tabs waiting for each website to load. If your website is the last to load among these tabs, your business will quite literally be their last choice. And unfortunately, your stunning visuals and captivating web copy may not be enough to save you. Check how long it’s taking for your website and images to load on various devices. If you think you could have an issue speak with your developer.

 

Easily Contactable

Let’s jump straight into the facts here. Research conducted by KoMarketing tells us that 51% of people think “thorough contact information” is the most important element missing from many company websites. We also know that, 40% of website visitors will leave a company’s website if there’s no contact information. Most of you would assume (I hope) that contact information is a given but there are still many websites out there that fail to include sufficient information. If you’re looking for a way for visitors to Contact your business with ease, consider checking out the Contact Button feature on the Bouncehelp software. Better yet give it a go now and see how it can work for your business. You can sign up now for a FREE 7 day trial.

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