To begin, let’s clear one thing up. Your “Contact Us” page isn’t a call-to-action. It simply provides the information required for a potential client to contact your business. Even if you've dazzled your visitor enough, to make them navigate all the way to your Contact page, what’s there to stop them from exiting your website? Have you left them with a call-to-action or a call-to-contemplate? So let's look at "how to create call to actions"...

No surprises to hear that, great customer service should be paramount to any business. What is surprising to find, is how often (or not so often) business owners take to reworking and improving their overall customer experience. According to a study conducted by Walker, customer experience will...

Whether you're a salesperson, sales manager, or business owner, you likely know that cold calling is not the most efficient use of your resources. But you probably still devote a significant amount of your time, resources, and energy to cold calling.