How to solve the biggest problems with online sales

How can you solve the biggest problems with online sales? Did you know, online sales in the US are expected to reach $523 billion in the next five years? That’s a 56% increase from $335 billion in 2015, according to Forrester Research. In order to reap some of these benefits, you’ll need a website that functions adequately in order to catch and process these sales. These points will help you solve the biggest problems with online sales.

 

Opt for an intuitive website

While complex looking websites can be attractive for website visitors, complex functionality isn’t.  A study conducted by Forrester Research proves how intuitive and easy to use websites, are key to increasing sales. The results showed that 50% of sales are lost because visitors can’t find what they’re looking for. To create a pleasant and friendly user experience for visitors, you need a website that can adapt to its users. Premeditating the visitors moves and helping them find what they’re looking for. While the concept may sound hard to imagine it’s simple to apply with the use of the Exit Monitor feature on the Bouncehelp software.

 

Include a FAQ’s page

Have you provided answers for your visitors frequently asked questions (FAQ)?  Did you know, that 45% of US customers are likely to abandon an online purchase if they can’t find answers to their questions? Failing to provide information about returns, shipping and refunds is a deadly mistake for an online business. This works the same for a professional business, such as an attorney who provides a service.  Their most frequently asked questions need to be answered on a FAQ page. This helps visitors (potential clients) decide whether your business is the right business for them and puts their mind at ease.

 

Reduce the number of choices

 

One of the biggest problems with online sales is providing too many options. Offering hundreds of options, won’t give your business a competitive edge nor will it thrill your online visitors. Psychology experts say that choosing between a large amount of products (or packages if you’re offering a service) is physically exhausting for customers. This is just as important for online businesses as it is for professionals. While a visitor may know what kind of professional they need, they may not know what sort of service they require. If you’re a lawyer, considering including questions on your site, to help a visitors determine what sort of service they need. 

 

Create an experience

 

There are things we can do to improve the experience for our online visitors. Selling beauty products? Create compelling product descriptions that connect with a viewer on a personal level. Write your descriptions as a sales member would describe them to a customer. Don’t just explain what they are, explain why they are great for them. Maybe you’re a professional in the financial industry? Add in video testimonials from past client’s on their experience. This way your visitors connect with a person and a face rather than just words. These four points will get you on your way to help solve the biggest problems with online sales. For more tips to help you with your business, sign up to the Bouncehelp newsletter.