Does this scenario sound familiar? You want to get in touch with a business but all the representative’s are,“busy taking other calls right now.” Then when you're busy doing the things you need to do, you get a cold call at the most inconvenient time, from a sales rep that can’t quite interpret the tone of your voice, suggesting to call back at another time. It’s unfortunate for some businesses that cold calling has been given a bad rap and people have taken warmly, to do-not-call registries. Truth is, it can be just as uncomfortable for the person receiving the cold call, as it is for the person making the call to their leads. Surely there’s a more convenient way, that would be beneficial for both business and consumer? Well, there is.

Modesty can’t deny the chemical reaction that takes place in our brain when we hear our name. All research and studies aside, let’s take a look at 4 Reason’s Why You Need to Use Your Customer’s Name.

Whether you're a salesperson, sales manager, or business owner, you likely know that cold calling is not the most efficient use of your resources. But you probably still devote a significant amount of your time, resources, and energy to cold calling.