Marketing Automation (MA) refers to software that automates and measures marketing tasks. The goal behind it is to, help organisations market themselves effectively on multiple online channels.

Using Bounce technology is the best choice of software to track your Advertising Channels. Multi channel advertising is become more and more popular, and for good reason. The question, when using different campaigns, is how can you effectively track your advertising channels? Call tracking is necessary if you want to know what your best advertisement campaigns are, for incoming calls. While we all have the best intentions of asking callers where they had seen our ads.... most of us don't bother to ask. We either forget to ask, or maybe we are to excited for the call, or maybe sometimes feel like we might irritate the caller. And when we do ask, does the caller always give a the answer you were looking for? Do they even remember what advertisment was the one that prompted them to make that call?