Although we all know what is “content” and what is “marketing”, there has been some confusion as to what is content marketing. To put it simply, it is valuable content (in its many forms) that is designed to drive customer action. To get a deeper understanding let’s get some facts straight.

What does it take to build rapport with clients? Firstly, it takes time. So, if you’re after a lasting and genuine relationship with your clients follow these 5 simple tips.

Want to know why your customers are opting for picking up their phone rather than going for the live chat option? Here’s why...

Every new year brings in new sales and marketing strategies. So, we thought we’d put together our top sales and Marketing Tips for 2017.

Marketing Automation (MA) refers to software that automates and measures marketing tasks. The goal behind it is to, help organisations market themselves effectively on multiple online channels.

Using Bounce technology is the best choice of software to track your Advertising Channels. Multi channel advertising is become more and more popular, and for good reason. The question, when using different campaigns, is how can you effectively track your advertising channels? Call tracking is necessary if you want to know what your best advertisement campaigns are, for incoming calls. While we all have the best intentions of asking callers where they had seen our ads.... most of us don't bother to ask. We either forget to ask, or maybe we are to excited for the call, or maybe sometimes feel like we might irritate the caller. And when we do ask, does the caller always give a the answer you were looking for? Do they even remember what advertisment was the one that prompted them to make that call?